In Running Theaters, management consultant and author Duncan M. Webb reveals the best practices that consistently lead to successful theater operations. Culled from surveys and interviews with theater managers and experts in crucial functional areas, this guide provides important tips for all people who work or want to work in regional, campus, and community-based theaters. Updated to reflect changes in the field, this second edition includes information on recent programming trends, marketing in the digital age, and the evolving role of theaters in economic and community development. Chapters discuss topics such as:
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