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The Entrepreneur's Playbook

More than 100 Proven Strategies, Tips, and Techniques to Build a Radically Successful Business

ebook
1 of 1 copy available
1 of 1 copy available

Why stumble alone on a risky venture on your way to failure when you can tap into the best ideas and minds for increasing your chances for success?

Most entrepreneurs have had to learn things the hard way—concepts such as: big ideas rarely make great businesses; laboring on a business plan can be a waste of time; and you will need dramatically more start-up money than you originally thought you did.

Lenoard Green, an experienced investor, entrepreneur, and business professor, has encapsulated together all the inside secrets, proven strategies, and mistakes experienced so that you can learn it all beforehand, rather than when all your capital is on the line.

Based on his popular Ultimate Entrepreneurship course, The Entrepreneur's Playbook explains how to:

  • Locate sure-bet opportunities for improving products
  • Find funding
  • Take calculated risks and minimize failure
  • Get serious about positioning, distributing, and licensing
  • Stripping away the complexity favored by business schools and the hype of the technology sector, the book reveals eighteen down-to-earth principles and dozens of tactics for every kind of business. Plus, the invaluable instruction available for you is now interactive. Dozens of exercises are given throughout the book that can be submitted online for feedback.

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      • Library Journal

        March 1, 2017

        Despite the title, this book is not, thankfully, a playbook--it does not contain a list of the plays to make in the "game" of entrepreneurship, or a list of platitudes meant to inspire confidence, but not thought. Instead, Green (founder & chairman, the Green Group), with journalist Brown, offers advice on the aspects of starting a business that an entrepreneur may be reluctant to consider, such as begging for funding from family members, product distribution, failure, and how much free time a new business will absorb. Brief in length, so no topic is covered in great detail, it suggests unconventional ways of solving problems and provokes thought. Stories of successful entrepreneurs are offered, but instead of presenting each account as a model to be followed, the authors ask readers to take apart and question the choices the founders made. A great read for anyone who enjoyed Dan Shapiro's Hot Seat. VERDICT Succinct, smart, and unexpected advice on starting and running a business.--Jessica Spears, Brooklyn P.L.

        Copyright 2017 Library Journal, LLC Used with permission.

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    • English

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