5 Steps for Embracing Change—Building a Business that Thrives into the Future
May 1, 2018
Change is constant?the new normal?and Next Is Now is here to help everyone deal. Arussy, a leading authority on customer experience, presents a three-part approach that challenges readers to take a stark look at their present situation and helps them identify their change personality. Once he arms them with this knowledge, he guides readers to get ready for the future by using his five-step method, which begins with Face It! He illustrates the importance of this step using Wells Fargo as an example: employees felt forced to create fake accounts to meet their demanding sales quotas. Many knew it was happening, but no one wanted to face it, resulting in massive fallout including firings, ratings impacts, and the resignation of the CEO. Interweaving other examples like this, Arussy presents additional awareness techniques, challenging the reader to engage in the process of change. He wraps up with chapters on leading and living change, which have handy exercises and checklists. Next Is Now is a good guide for self-reflection and staying relevant in today's job market and can help readers build skills to become more change-resilient.(Reprinted with permission of Booklist, copyright 2018, American Library Association.)