Starred review from April 1, 2001
Married to a man with violent tendencies and a severe drinking problem, Evelyn Ryan managed to keep her 10 children fed and housed during the 1950s and '60s by entering-and-winning-contests for rhymed jingles and advertising slogans of 25-words-or-less. This engaging and quick-witted biography written by daughter Terry (the writing half of T.O. Sylvester, a long running cartoon in the San Francisco Chronicle) relates how Evelyn submitted multiple entries, under various names, for the contests sponsored by Dial soap, Lipton soup, Paper Mate pens, Kleenex Tissues and any number of other manufacturers, and won a wild assortment of prizes, including toasters, bikes, basketballs and all-you-can-grab supermarket shopping sprees. Sometime she even hit the jackpot, as when a Beech Nut jingle contest netted a Triumph TR3 sports car, a jukebox, a trip to New York and an appearance on the Merv Griffin show. But the Ryans' means were so limited that even a $25 prize was an economic boon. Between contests, Ryan provides dry-eyed glimpses of her father's violence, family medical emergencies and the crushing poverty of everyday life, showcasing the resilience of a mother who, despite her own problems, spurned television's Queen for a Day for making victims of its contestants. The results is a quirky, heartwarming celebration of one woman's resourcefulness, and the wacky enticements of 1950s consumer culture. B&W photos throughout. Agent, Amy Rennert. (Apr. 4) Forecast: Infused with the pathos and pluck of Erma Bombeck, this updated version of Cheaper by the Dozen couldn't be better fodder for the TV and radio talk show circuit-and Ryan is already booked on the Today Show. If her delivery is as compelling in person as on the page, her 10-city tour will propel an full-tilt media blitz.
Starred review from May 7, 2001
In the 1950s, the Ryan family struggled to make ends meet. Ten kids and a father who spent most of his paycheck on booze drained the family's meager finances. But mom Evelyn Ryan, a former journalist, found an ingenious way to bring in extra income: entering contests on the backs of cereal boxes and the like. The author, Evelyn's daughter, tells the entertaining story of her childhood and her mother's contest career with humor and affection. She is not a professional narrator, but her love and admiration for her mother come through in every sentence. Evelyn won supermarket shopping sprees that put much-needed food on the table, provided washing machines and other appliances the family couldn't afford, and delivered cash to pay the mounting pile of bills. This well-told, suspenseful tale is peppered with examples of Evelyn's winning poems and slogans, taken from the years of notebooks that she saved and passed on to her daughter, and has a fiction-worthy climax that will keep listeners laughing even as they're glued to Ryan's tale. Simultaneous release with the Simon & Schuster hardcover (Forecasts, Feb. 5).